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Spotify is not only active in the field of music: They also aggressively try to foist podcasts on their listeners. That probably works quite well. Last year , however, Spotify also took over the audio book platform Findaway . According to the managing director of Spotify, Daniel Ek, they now want to push ahead with a decent push into the market for audio books.
According to Ek , that market offers enormous opportunities and Spotify wants to become the market leader. But the competition never sleeps: Apple is also said to be taking a very close look at the audio book segment and flirting with its own platform for audio books. Such a service could even start in autumn 2022.
Spotify may have to hold out a little longer: The takeover of Findaway is not yet officially complete and still has to be waved through by the US antitrust authorities. Incidentally, Amazon is likely to take a critical look at the whole hustle and bustle, after all, Audible has built a top dog in the audio book market.
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